Alddustour _ The campaign "Made in Jordan" held a meeting on Saturday morning, in the building of the Amman Chamber of Industry, to discuss the mechanisms of the campaign's work during the coming period, headed by Dr. Iyad Abu Haltam, head of the campaign, in the presence of Saad Yassin, Ahed Al-Rajabi and Zakaria Al-Faqih from the Amman Chamber of Industry in addition to Abdul Hakim Zaza, Alaa Abu Khazneh, Fawaz Shakaa and Ihab Al Qadri from the Jordan Chamber of Industry.

The head of the Made in Jordan campaign, Dr. Iyad Abu Haltam emphasized at the beginning of the meeting that the campaign will witness a major change in its work strategy based on the results of its evaluation study, adding that the new working mechanism of the campaign will ensure the participation of all its members in its activities and activities, in a way that leads to the achievement of the objectives envisaged by it. .

Abu Haltam added that the directives of the head of the Jordan and Amman Chambers of Industry, Engineer Fathi Al-Jaghbir, emphasize the need to work on the participation and interaction of the largest possible number of industrialists in the activities and programs of the campaign, whose main focus will be the promotion of industrial products directly in the local market and export markets, and to assist industrial companies in developing their capabilities and products. In line with the needs of the target markets.

During the meeting, a number of topics were discussed, the most important of which was defining the mission and goals required of the Made in Jordan campaign to achieve it, in addition to the mechanisms of the campaign's work during the coming period, as well as defining future policies and strategies after re-evaluating the campaign axes, in addition to reviewing suggested models for the new campaign slogan so that It reflects the new strategy and objectives of the campaign, as well as activating the agreements signed by the campaign with official and private agencies.

The attendees also discussed conducting comparative studies between the promotional campaigns of the industries launched by some countries such as Turkey and Egypt with the “Made in Jordan” campaign, to find out the strengths and weaknesses of these campaigns, so that they can be used in the development of campaign activities. 

×